Emyth

As a business owner, attracting customers is so central and occupies so much of your focus that it’s easy to lose sight of the fact that not all customers are created equal. Not knowing who your best customer is results in countless and costly efforts to attract a customer who isn’t actually your ideal. You suffer endless frustrations, false starts,

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When I started as a business coach, my life did not look like it does today. I lived in the city, in a house that was in the middle of a subdivision. I worked for someone else and had never considered myself an entrepreneur. My default vision at the time was that I would continue to build a career for

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As a business owner, you’re the leader. You need to decide what your business will do, how it must do it, and where it will go next. But what happens when you lose sight of your goal? Creating a vision for your business reminds you of the destination.When you try to move forward without it, you’re left jumping blindly from

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If you’ve ever had the thought that you weren’t a good leader or didn’t know how to be one, you’re not alone. Business owners rarely go into business for themselves in order to become the leader of a company. In truth, most are looking to secure a “job” where they can provide their product or service free of a boss.

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Our natural world is a great example of systems at work—solar systems, ecosystems, weather systems, bodily systems, and so forth. As humans, we naturally look for patterns to solve problems and make extraordinary advancements. We search for ways to turn chaos into order and to discover efficient and repeatable ways of doing this to preserve our resources and energy. It

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