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Are You Social?
What happened over the last ten years? For me, it went from door-to-door salespeople and a mailbox full of advertisements to electronic overload. My gosh, my inbox fills up fast. My Facebook feed runs faster than I can run my fastest mile. My phone battery now dies quicker than ever before, and at times, I want to say to heck
Your Brand Commitment: It’s More about You than Your Customers
In my last post we talked about marketing and how it starts with you and yourBrand Commitment. I left you with two questions to ponder: What do you want your customers to say about your business? And, how do you want your customers to feel in every interaction with your business? While these questions are quite simple, something special lies beneath the answers. As I thought about
Marketing: It’s More about You than Your Customers
“We need more sales.” At some point during the life of your business you’ve probably uttered these words. For most business owners these words have become a part of their regular vocabulary. Without sales, there’s no business. The employees need to get paid, the lights need to stay on and most companies are looking for some level of growth. I
Hiring and Keeping Rockstar Employees
You constantly struggle to find the right employees. The hires you’re not crazy about stay and the ones you want to keep always leave. You often wonder if you’re missing something or if this is just the way it is. The truth is you are missing something. You’re not getting the right fit because you’re not paying attention to the process. Hiring
Why You Need Buyer Personas
In my days as vice president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command the respect of the salespeople in the company. No matter how much product knowledge we had, that wasn’t enough. We were finally successful in doing so, but only […] The post Why you
Is Marketing Automation the Silver Bullet You’re Looking For?
There are a lot of things marketing automation software can do for you. It can help you increase traffic, educate and inspire potential customers, and give you a microscopic view of what happens at every step of your buyer’s journey. But like all good things, it’s not quite that simple. It takes a real investment of time, attention and money. It
Looking for the Perfect Customer? Look No Further.
It’s never been easier to chase after the wrong customers. With the explosion of online marketing tools, you and your team can spend all day (and all night) doing it. Which is why it’s never been more important that you have something—or more specifically, someone—to guide you. The challenge for today’s business owner is to get to know your customer
Sustainable Giving For Better Living
The secret to living is giving, but what are the best ways to give? Maybe you volunteer or make regular donations. But does this help create systemic change or solve the real problems creating poverty and need? What are sustainable, productive ways to help others surpass their need for outside aid and thus, in turn, start giving back to others? To
How Does Inbound Marketing Work?
Inbound marketing is drastically changing the way we think about customers—down to the very terminology we use. There are a lot of new things to think about: personas, calls-to action, buyer stages and so much more. It’s about creating remarkable content, understanding who your customers are, what frustrations they’re trying to solve, and showing the value of your service or
If Your Company Culture Could Talk, What Would It Say?
Would you apply for a job at your business? Think about it for a moment. With where you are in your life—with your unique talents and dreams—is it the kind of place that would support you in getting closer to the life you want? Do you think you have any employees who aren’t evaluating their jobs, right this very minute,
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